| Plan | Setup | Seniors | Family Members | MRR | API | Margin |
|---|---|---|---|---|---|---|
| Individual | — | 156 | 156 | $4,524 | $540 | 88% |
| Family (base $59) | $99 / $249 | 62 + 12 add'l | 198 | $3,658 | $520 | 86% |
| ↳ Multi-Senior add-on | — | 12 extra | — | $300 | $60 | 80% |
| TOTAL | — | 230 | 354 | $8,482 | $1,120 | 87% |
| Senior | Payer | Plan | Device | Status |
|---|---|---|---|---|
| Margaret W. | Sarah K. (daughter) | Family | iPad | Active |
| Robert J. | Marcus R. (son) | Individual | Echo | Active |
| Eleanor T. | Aisha O. (daughter) | Family | iPhone | Wizard 6/8 |
| Harold P. | Carlos M. (son) | Individual | iPad | Active |
| Dorothy F. | Linnea J. (daughter) | Family | Android | Wizard 4/8 |
| Family | Senior | Tier | Status | Checklist | Call | AI Cost |
|---|---|---|---|---|---|---|
| Sarah K. | Margaret W. | White-Glove $249 | Complete | 5/5 | Tue 2:00 PM ✓ (90min) | $0.34 |
| Aisha O. | Eleanor T. | Self-Serve $99 | In progress | 3/5 | Thu 10:00 AM (30min) | $0.21 |
| Linnea J. | Dorothy F. | Self-Serve $99 | In progress | 2/5 | Pending | $0.18 |
| Marcus R. | Robert J. + Helen J. | White-Glove $249 | Complete | 5/5 | Sun 1:00 PM ✓ (90min) | $0.61 |
| Add-On | Adoption | Active Subs | Incremental MRR | Notes |
|---|---|---|---|---|
| Multi-Senior (+$25/mo each) | 14% of Family | 9 families · 12 extra seniors | +$300/mo | Avg 1.3 extra seniors per multi-senior family |
| White-Glove Concierge ($249 vs $99) | 32% of new Family signups | 20 of 62 | +$3,000 setup | Strong attach when family includes senior 80+ |
| 24-Month Price Lock | 61% of Family | 38 of 62 | $0 (free) | Locked-in churn below 2% / mo · cohort retention up |
| Annual Billing (concierge waived) | 23% of Family | 14 of 62 | +$8,232 ARR | ~$99 of concierge revenue forgone vs $588/yr secured |
| Time | Senior | Event | Action Taken | Family Notified |
|---|---|---|---|---|
| Tue 8:14 AM | Margaret W. | Scam voicemail (Medicare) | Flagged · FTC report drafted | Yes · Sarah K. |
| Mon 7:30 PM | Robert J. | Missed evening medication | Voice reminder · 2nd reminder 30min | Yes · Marcus R. |
| Sun 2:18 PM | Harold P. | Phishing email (bank) | Flagged · marked as scam | Yes · Carlos M. |
| Sat 9:02 AM | Eleanor T. | Lyft to cardiologist | Booked · driver verified | Yes · Aisha O. |
| When | Event | User Agent |
|---|---|---|
| Loading audit log… | ||
The orchestration layer for senior life. Bills, mail, health, family calls, transportation, smart home, scam protection — all in one warm, voice-first interface. Adult children pay. Seniors actually use it.
Companion isn't a chat window. It's the AI that quietly coordinates your parent's life — reading their medical bills, watching for scams, booking their Lyft to the doctor, reminding them about medications, calling the kids when something's wrong.
Reads incoming Medicare notices, medical bills, pension statements, and bank letters. Explains them in plain language. Flags scams against the AARP Fraud Watch database. Helps with bill pay. Notifies the family when something needs attention.
Medication reminders. Apple HealthKit, Fitbit, and Lively integration. Daily summaries to family. Books rides to medical appointments through Lyft Concierge — family pays, senior never sees the app.
"Call my daughter" → Zoom call initiated. Voice-only. Smart home control through Alexa and Google Home. Weekly family summaries. Emergency escalation when patterns suggest something's wrong.
Real Claude API. Real cost capture. Real founding-package and downloadable site kit at the end. Your work saves to your browser as you go (and to your account once you sign in). In production, partner handoffs go live automatically — until then, the package summarizes who's queued for what.
Companion talks with your parent the way a thoughtful family member would — slow, simple, never condescending. The personality below is editable, the test is a live Claude call. Try it.
The Family plan includes a one-time concierge onboarding. Your concierge is an AI specialist who knows seniors, devices, and family dynamics — and who handles the messy middle so you don't have to coordinate seven apps in a group text. Think wedding planner, but for getting Mom or Dad onto Companion.
Walks you through Companion's first launch on the senior's iPad, iPhone, or Echo. Plain steps. No screenshots of menus that moved last quarter — just a concierge who'll redo it the way it works today.
Schedules the HealthKit permissions, the Lyft Concierge family-pay setup, the Plaid bank link, the Teladoc portal connection. One at a time, in the right order, with you confirming each.
Schedules and scripts the call where Companion meets your parent for the first time — calm, slow, in their language, in their voice. Your concierge tells you exactly what to say so it doesn't feel imposed.
Companion is the AI brain that coordinates between the senior's existing services. Your parent already has an iPhone or Android, probably an Apple Watch or Fitbit, accounts with Lyft and Amazon, family on Zoom and FaceTime. Companion connects all of it.
Companion's safety features — medication reminders, scam detection, AARP Fraud Watch alerts, fall detection from connected wearables, and emergency family escalation — stay active even if a monthly payment lapses. We don't think a billing question should ever risk your parent's wellbeing.
If a monthly subscription is overdue past 30 days, premium features pause — transport bookings, smart home control, family weekly summaries — but the essential safety layer stays on: medication reminders, scam detection, AARP Fraud Watch alerts, and emergency family contact. We'll email the payer; we won't risk your parent's wellbeing over a billing issue.
The proven family-payer model — the lowest-churn segment in software. The monthly subscription keeps Companion's premium features active for your parent. Safety features (medication reminders, scam detection, emergency family contact) stay on even if a payment lapses. Annual saves two months.
You're not a 24-hour case manager. You shouldn't have to be the IT support, the bill explainer, the scam detector, the Lyft dispatcher, the medication reminder, and the weekly check-in caller all at once. Companion handles the orchestration. You handle the love.